RECENTLY SOLD Established Battery World Franchise
This Franchise was originally started in the nearby Industrial Estate at Unit 1, Central Drive, Burleigh. The business model at the time and in this case, was to piggyback an Auto Electrical or Automotive Spare Parts outlet with a Battery supplier. A lot has changed since then, the demand from the continual expansion of battery powered products, the available range of over 9000 product lines not forgetting the branding and public recognition that Franchisor Battery World Australia has developed as the one stop “Battery Specialist “ shop.
Since early 2005, company executives made a series of sweeping enhancements at the store and corporate levels to keep pace with market demands and consumer trends and to address the misconception that the primary focus of the network was on automotive batteries. We have the battery for any application. Their marketing focus and point of sale material features everything from a $1 battery for smoke alarms to batteries for all vehicles; – cars, trucks, motorcycles, boats, tractors, golf buggies and even electric scooters. And it doesn’t stop there they also carry a full range of batteries for all those commonly used items such as mobile phones, cordless phones, video, digital & still cameras, laptops, MP3’s, home & smoke alarms and remote controls. The list is almost endless. Simply stated, Battery World is the most convenient place for Australian consumers to obtain all their portable power needs. In fact, many large retailers often refer their customers to Battery World for hard-to-find batteries.
These stores now stand alone, shoulder to shoulder on main road or in high traffic flow retail complexes with 200 to 300 square meter sales areas captivating impulse sales with state of the art fit outs and merchandising. They not only enjoy respectable volume sales but generate GP’s on overall sales of 47 to 50%. The KPI reports included verify the mix of business and margin continually generated not only by this store but thanks to the unique buying power and business modeling is enjoyed by most franchisees.
As a Business Broker I have a duty of care and strict guideline that I must abide by but in this case I can break a lot of the rules because I sold this business to the present vendor. I knew his background and soon learnt his requirements for a business to purchase. I can say that this business ticked a lot of boxes at the time and has more that exceeded his expectations. I have watched it mature; this is one of the many examples of how well this business model works provided that you stick to the manual and business guidelines which are why you buy a Franchise.
In this case there is also the highly desirable opportunity of a large Franchise Territory with in a high growth corridor with only one retail outlet. The franchisee will have exclusive right to market and develop the business within this area subject to franchisor guidelines for the remainder of the present agreement. History has proven that the effective trading area is 5 to 7 kilometres from the store. Subject to BWA approval the purchaser may have the future option to expand within this territory.